A web site should have a Pyramid architecture based on content and user experience

in the Twitter, Facebook and so on social network dominate the Web world, we seem to forget that a site’s mission, content and user experience, more and more people are obsessed with the same social network deal, but forget the content, the user experience of these most basic, the most essential thing. This article is about the structure of Pyramid that a web site should have.


, Web, Pyramid structure,



let’s start from the bottom of the Pyramid, though, "content is king" is the hackneyed and stereotyped expressions, able to withstand heavy battering truth, your site will have a very good advertising, there are a large number of Twitter followers, with the coolest design, however, if there is no good content, everything will not last long. Wonderful content is the root of all this. It’s the best place to start. If you have unique, attractive, content written for users, you have a solid foundation.

about the content, you may wish to make some considerations from these aspects:

are there any terms that users don’t understand in your content?

The content of

is designed for Web written or copied directly from your


if you write blogs, do your blog posts have a unique point of view and can trigger discussion?

creating wonderful content is a complex topic, and SixRevison has a lot of articles related to this topic.

user experience

no matter how exciting your content is, if your users can’t find what they want, it’s futile. Complex navigation, overcrowded layouts, distracting pictures and animations, etc., and user experience problems can cause your users to go. Before the usability testing in a large site, is very expensive, and now, we have a large collection of low-cost user feedback methods, can help improve your site design and user experience. A simpler test can take the people around you and ask them if they can do the most basic tasks on your site and understand your navigation,

can also use Adobe Connect tools to create a test lab, record user behavior on the page, voice comments, facial expressions, etc., and analyze them. Zoomerang and Survey Monkey, an online survey tool that combines screenshots, is also a fast way to get feedback. The usability testing tools such as Usabilla, through questionnaires and hot maps, can help you gather more specific user interface feedback.

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