Thinking the vast sea of human beings, where are your target customers

The first step in

we talked about before operation is positioning, product positioning and targeting, positioning the work equivalent to the label to the user, and the combination of these tags can tell us what is the target user "appearance", but then the question comes: "we know what the target users." how fast we find them? This is also a lot of running buddy a puzzling problem, often on the Internet can see people sigh: the vast sea, where our customers? Why I buy things people do not appear…


remember on the tip of the tongue "China" in an episode that is Jilin Chagan Lake fishing? When seen in all the efforts to put the ice covered under the lake fish when picked up the picture, suddenly feeling very spectacular. In the process, there is one crucial role of leader, he was responsible for a very important task in the whole team, is looking for outlets, he said bluntly, is where the fish, where all the people under the network, if the decision is wrong, may all the work group of white busy.

, here comes the "fish pond" theory we share with you today;

1, what is "fish pond",


said above to determine where the dot, in fact, and we have to say to find web site operators inside our own "fish ponds" control is almost, we have to find their target customers "aggregation", then we put the network to over there. Or throw our "bait" into it, and only in this way can we catch a lot of fish. In summary, do the right thing for the right person at the right place!


2, how can I find "fish pond"?


summed up in one sentence: "stand at the angle of fish to think about it!" translated into "we operate their own language," that is, you know what the target user behavior habits,


line includes: 1) to love what type of Web site (such as community, forum), what are the browsing behavior (such as consultation, QQ group discussion, see the circle of friends, brush, micro-blog) how to obtain the unknown answers (such as search, questioning)……


line includes: 2) the usual love to go shopping? Often take what transportation? What love to center? Any places frequented by the general (lift, near restaurants, convenience stores, and even the toilet)……

such as we do the elderly health care products, so how do we find the "fish"? This is what we must stand in the elderly and their children’s point of view, provided below two ways to everyone:

idea 1: first, we can start with the target user requirements and then match them

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