The Dutch have done it again: Europe’s first plastic-free supermarket aisle opened on Wednesday in Amsterdam.A local branch of Ekoplaza invited shoppers to choose from more than 700 plastic-free products, including meat, dairy, snacks, fruit, and vegetables.This move represents “a landmark moment for the global fight against plastic pollution,” Sian Sutherland, co-founder of A Plastic Planet, the group behind the campaign, told The Guardian.“For decades shoppers have been sold the lie that we can’t live without plastic in food and drink. A plastic-free aisle dispels all that,” she continued. “Finally we can see a future where the public have a choice about whether to buy plastic or plastic-free. Right now we have no choice.”Humans have created more than 8.3 billion metric tons of plastics—most of which end up in landfills or the natural environment, according to a 2017 study.And if the current trend continues, some 12 billion tons of waste will clutter Earth by 2050. (That’s about 35,000 times as heavy as the Empire State Building.)Clearly, something needs to change.A Plastic Planet and Ekoplaza are at the forefront of the movement, taking what supermarket chain CEO Erik Does called “an important stepping stone to a brighter future for food and drink.”“We know that our customers are sick to death of products laden in layer after layer of thick plastic packaging,” he said. “Plastic-free aisles are a really innovative way of testing the compostable biomaterials that offer a more environmentally friendly alternative to plastic packaging.”Products, campaigners promised, will be no more expensive than plastic-wrapped goods. Plus, their biodegradable packaging (or lack thereof) will give customers added peace of mind.Ekoplaza plans to roll out similar aisles in all 74 branches by the end of the year, The Guardian reported.“There is absolutely no logic in wrapping something as fleeting as food in something as indestructible as plastic,” Sutherland said. “Plastic food and drink packaging remains useful for a matter of days yet remains a destructive presence on the Earth for centuries afterwards.” Stay on target Landsat Images Show Greenland Glaciers Changing Over 46 YearsClimate Activists Use Drones to Shut Down Heathrow Airport Next Month Let us know what you like about Geek by taking our survey.